100%
Electric fleet
24/7
Data Tracking
1.8m
Individual cab exposure
Why Choose Illumin8?
Iconic Taxi Advertising
Your brand on a fleet of London taxis, with each of our cabs seen by 1.8 million individual people per year. Premium space in the city.
High-recall, High-reach
With a 97% recognition rate, taxi ads deliver stronger brand recall than static OOH, with both passengers and pedestrians.
Supporting London's Cabbies
We’re backing London’s iconic black cab drivers with industry- best pay and support, resetting the standard in taxi advertising.
Tailored for Brands & Agencies
From single launches to multi-brand campaigns, we provide flexible, creative solutions aligned with your brand goals.
Welcome to
Illumin8 Advertising
Are you looking for a highly controllable, cost-effective advertising campaign to expose your brand to thousands of relevant consumers on a day-to-day basis?
Are you a taxi driver or fleet owner looking to maximise the revenue generated by your vehicles?
We are a market leading specialist in the taxi and outdoor advertising sector. With over 30 years experience in marketing, advertising and commercial industries, founders and business partners James and Liam offer advertisers the highest level of customer service, accountability and campaign control for your precious marketing budget.
Use our extensive driver network to reach the people and areas you want to reach; we’re talking high footfall, affluent and otherwise hard to reach locations, with your brand displayed on the iconic London taxi.
We at Illumin8 pride ourselves on offering unrivalled support to our drivers, paying the best rates and ensuring campaigns run seamlessly for both drivers and advertisers.
Let’s discuss your next campaign today.
Illumin8: Your brand; Brighter!
End-to-End Campaign Management
Consultation
& Strategy
We listen, advise, then tailor the best campaign based on your audience and goals.
- Location-based planning
- Audience targeting
- Tailored campaign setup
Creative
Wrap Design
Use our spec to design your wrap or let us handle it for you.
- Full creative control
- Custom design support
- Built for visibility
Profesisonal
Application
High-quality wraps expertly applied for a clean, long-lasting finish.
- Premium materials
- Expert application
- Durable and weatherproof
Live on
the Road
Your ad hits high-traffic routes, seen daily by thousands.
- Daily exposure
- Prime locations
- 24/7 brand presence
Let’s discuss your next campaign today.
Brands & Businesses
Looking to make a splash in the city? Use our extensive network of vehicles to maximise your brands reach.
Would you like to see your logo, latest product or upcoming launch displayed on a fleet of iconic London taxis? Well, you can see exactly that and so can 1.8million others…that’s how many ‘impacts’ each London taxi livery makes per year on average.
A pickup in Piccadilly or a spin through Soho? Our vehicles spend the vast majority of time in highly ‘desirable’ city centre locations.
Contact Illumin8 and we will guide you through your next campaign from pick up to drop off and don’t worry, we never leave the meter running (very competitive rates offered in other words!)
Multi-Brand Agencies
Get in touch with us today to explore how we can bring your multi-brand campaigns to life. Whether you have a clear vision or need creative input, we’re here to collaborate and push the boundaries of what’s possible. The only limit is our imagination, so let’s put our heads together and create something truly impactful!
- Our vehicles spend 95% of their time in high-footfall areas such as business districts, shopping centres, and transport hubs.
- Studies show that taxi advertisements achieve higher recall rates than traditional outdoor ads, with passengers and pedestrians being more likely to remember and engage with the brand message.
- Taxi passengers are often affluent professionals (ABC1 demographic), spending an average of 25+ minutes inside a cab—ample time for brand messaging to make an impact.
- With 60% of London black cabs now electric, brands can align with sustainability goals while maximizing reach
Cab Drivers & Fleet Owners
Turn your vehicles into moving billboards to earn you additional income
- We guarantee to beat your existing contract
- Best rates in the industry paid
- Loyalty bonus paid for each year of your contract*
- Referral bonus paid - refer a friend and receive a cash bonus*
- Flexible Terms: No long-term commitments just simple, straightforward agreements
- High quality wraps, professionally applied and removed keeping your vehicles in great condition
- High quality advertisements with TfL approved artwork
*Subject to terms
We at illumin8 pride ourselves on offering unrivalled support to our drivers, paying the best rates and ensuring campaigns run seamlessly for both drivers and advertisers.
Did you know?
- Each of our cabs is seen by 1.8 million individual people per year
- Each of our cabs generates an expected 3 million ‘brand impressions’ per year
- A typical Illumin8 campaign will generate an expected 19 million ‘brand impressions’
- 98% of people see out of home ads weekly.
- 97% of people recall branded cabs in London
- 80% notice new taxi advertising
- Average trip for ABC1s 25 minutes
- Black cabs travel 100+ miles in a day
- 40% dwell time at stations, airports, and crawling traffic