boohoo & illumin8: fashion in motion
100%
Electric fleet
24/7
Data Tracking
1.8m
Individual cab exposure
CAMPAIGN HIGHLIGHTS
Long-term presence across London’s highest footfall fashion districts.
Fully electric TXE fleet for a modern, premium and zero-emissions experience.
Bold full-wrap and superside creative placements for maximum visibility.
Strategic circulation through Shoreditch, Soho, Camden, Oxford Street, Westfield Stratford and more.
Interior branding on tip seats for extended passenger engagement
Mid-campaign creative refresh to reflect seasonal shifts.
A long-term, fully electric taxi campaign built for visibility, culture, and impact.
OVERVIEW
Boohoo partnered with Illumin8 to launch a multi-month taxi advertising campaign designed to reach London’s style-driven, high-footfall audience.
Running across seven months, the activation kept Boohoo front-of-mind in key shopping, nightlife, and commuter zones, strengthening brand presence and cultural relevance in one of Europe’s most competitive fashion markets.
Instead of supporting a single collection drop, the campaign was built as an always-on visibility strategy, ensuring continuous brand exposure throughout the capital.
THE CAMPAIGN
Electric fleet.
High-impact creative.
City-wide reach.
Illumin8 deployed its fully electric TXE taxi fleet across Central London, wrapped in Boohoo’s bold campaign creative. A combination of full-vehicle wraps and superside formats amplified visibility at all angles, creating a moving presence impossible to miss on the streets.
Inside the taxis, branded tip seats extended the experience, delivering additional touchpoints during passenger journeys.
The use of a fully electric fleet ensured the campaign delivered maximum impact with zero emissions, keeping sustainability and style aligned throughout.
Brand Impressions*
Approximated at 3M per year, per cab! Given the size of their fleet – around 175M estimated brand impressions!
Passenger journeys*
Over the 7-month campaign that Boohoo and Illumin8 made London brighter, we estimate approximately 770,000!
"martinis at sundown" Summer Showcase
To elevate Boohoo’s summer event at One Hundred Shoreditch, Illumin8 created a bespoke taxi showcase that instantly became the event’s signature visual moment.
A formation of branded taxis lined the front of the venue, offering a dramatic, high-fashion backdrop. VIP guests were chauffeured to and from the party, turning the vehicles into part of the experience and the storytelling.
Let’s discuss your next campaign today.
Did you know?
- Each of our cabs is seen by 1.8 million individual people per year
- Each of our cabs generates an expected 3 million ‘brand impressions’ per year
- A typical Illumin8 campaign will generate an expected 19 million ‘brand impressions’
- 98% of people see out of home ads weekly.
- 97% of people recall branded cabs in London
- 80% notice new taxi advertising
- Average trip for ABC1s 25 minutes
- Black cabs travel 100+ miles in a day
- 40% dwell time at stations, airports, and crawling traffic
